When it comes to sustainability we walk the walk.
They teamed up to make footwear a force for good because shoes are:
Every person in the world wants to wear shoes, so making them in a more sustainable way can have a massive impact.
Your shoes tell the world about who you are, we’re striving to create that new look for the conscious consumer.
Fight climate change by reducing greenhouse gas emissions and environmental degradation of our end-to-end supply chain in a data driven manner.
What drives a majority of footwear’s GHG emissions today?
Typical shoes are made of 30+ components that:
1. Are overwhelmingly made of petroleum or animal-derived materials
2. Each requires their own set of factories, raw materials, transportation, etc.
Typical shoes require 300+ processing steps to assemble, making them:
1. Resource intensive and complex manufacturing
2. Hard to break down once disposed of
Bottom line: Shoes today are not designed with the future in mind and end up spending centuries in landfills.
What is our approach?
Simplify our products through smart design. Eliminate unnecessary components from our shoes, limiting the complexity of our supply chain and it’s overall carbon footprint.
Maximize the use of natural resources. Use renewable resources which are produced by nature and easier to break down at the end of their useful life.
Extend the useful life of our shoes. Leverage our glue free 1Knot™ construction which allows us to disassemble, repair, and recraft our shoes. More to come on this in 2021.
Take back completely worn shoes. Close the loop of our supply chain by:
Recycling as much of our shoe as possible back into our supply chain as a source of raw materials.
Composting all other elements of our shoe.
More to come on this very soon!
Our progress so far
Designed a shoe with only 5 plant based components.
87% plant-based, 11% minerals, 2% synthetics — soon to be 100% plant-based
5 components per shoe vs the status quo of 32
Invented (and filed for a patent on) a new way to make shoes.
Our 1Knot™ construction binds our shoes together without adhesives or chemicals, which:
Makes the environment safer for our workers by eliminating harmful chemicals from our supply chain.
Facilitates disassembly of our shoes for recrafting (extending their useful life) and recycling (closing the loop of our supply chain).
Invented (and filed for a patent on) a new natural rubber formulation.
Maximizes natural content (most “natural” rubber is actually < 50% natural rubber).
Has the durability of a work boot but breaks down 35X faster than traditional “natural” rubber.
Redesigned the typical shoe box.
Our shoe box takes up 40% of a typical shoebox minimizing the transportation impact (and cost).
Our next steps for 2021
Conduct a Life Cycle Assessment (LCA)
Quantify the environmental impact of our supply chain, allowing us to focus our future efforts in a data driven manner on our components / processes that offer the biggest areas of opportunity to further reduce greenhouse gas emissions (GHGs).
Introduce a recrafting program
Extend the useful life of our shoes by introducing a program where we repair / replace worn components of our shoes for our customers.
Introduce a recycling program
Take back our products from our customers at the end of their useful life to close the loop of our supply chain. We will reincorporate all usable materials back into our supply chain and compost the rest.